Each of the specially chosen marketers participating in The Studio is highly skilled in her/his area of higher education marketing. From flagship state universities to elite liberal arts colleges to religiously affiliated colleges, they understand marketing in their particular niche, and they are ready to share their proven success stories and strategies with you. In alphabetical order by institution, following is a list of our distinguished marketers:
Nancy McDuff, Associate Vice President for Admissions and Enrollment Management at the University of Georgia, has used research-based, minority-specific recruitment materials to drive a 20% increase in overall minority enrollment and a doubling in the number of African-American students the last two years at Georgia’s flagship state university. She has played an integral role in the University’s impressive advances in enrolling strong academic achievers to UGA. Prior to coming to UGA, Nancy worked in admissions at Tulane University.
Presentation Title: "Specialized efforts to recruit for diversity"